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AI Image & Design

Adobe Firefly

Adobe's generative AI application for image creation, generative editing and creative ideation.

Overview

Adobe Firefly generates and edits images, and connects to Adobe's wider creative tools. Documented capabilities include text-to-image, image-to-image, generative editing such as object and background work, upscaling and expansion, plus ideation surfaces like mood boards, vision boards and storyboards.

Firefly also provides access to selected partner image models alongside Adobe's own, so the same workspace can move between model families. Generative usage draws on generative credits, and which models and features are included depends on the plan.

Best for

Designers whose work already runs through Adobe's creative tools.

Key features

  • Text-to-image and image-to-image generation
  • Generative editing, upscaling and expansion
  • Partner image models alongside Adobe models
  • Ideation boards for creative direction
  • Integration with Adobe creative applications

Pros

  • Fits an existing Adobe workflow
  • Generation and editing in one place

Cons

  • Generative credits and model access vary by plan
  • Less appealing outside Adobe's ecosystem

Pricing

Freemium

Free entry usage plus paid Firefly plans; generative credits, model access and promotional offers change — check the official page.

Last verified: September 2026

Official pricing page

Plans and prices are set by the vendor and can change. Always confirm current pricing on their own page before buying.

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