Adobe's generative AI application for image creation, generative editing and creative ideation.
Overview
Adobe Firefly generates and edits images, and connects to Adobe's wider creative tools. Documented capabilities include text-to-image, image-to-image, generative editing such as object and background work, upscaling and expansion, plus ideation surfaces like mood boards, vision boards and storyboards.
Firefly also provides access to selected partner image models alongside Adobe's own, so the same workspace can move between model families. Generative usage draws on generative credits, and which models and features are included depends on the plan.
Best for
Designers whose work already runs through Adobe's creative tools.
Key features
Text-to-image and image-to-image generation
Generative editing, upscaling and expansion
Partner image models alongside Adobe models
Ideation boards for creative direction
Integration with Adobe creative applications
Pros
Fits an existing Adobe workflow
Generation and editing in one place
Cons
Generative credits and model access vary by plan
Less appealing outside Adobe's ecosystem
Pricing
Freemium
Free entry usage plus paid Firefly plans; generative credits, model access and promotional offers change — check the official page.